Friends and family events are great in so many ways….

One of the marketing tools used to drive sales is to open up special days for friends and family shopping events. These days are for the store employees to get everyone they know into the store to spend as much money as they can. The catch is that they get to have additional discounts (usually equal to the employee discount) taken off their purchase.

 It works well on a few levels. One is that the employees are doing the legwork of driving the business in. Two, people are more willing to respond to a sale if it is presented by someone they know and trust. Three, employees are less likely to give unauthorized discounts if there are days where a legitimate discount can be given.

 If discount abuse is the gateway to employee theft and pass offs, then these kinds of sales are a great way to prevent retail theft. You also get to know who your employee’s friends and family are, so that if they do come in, you can keep an eye out for employee theft and discount abuse.

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Posted December 17th, 2012 by Staff Writer and filed in prevent theft

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