Don’t Turn a Deaf Ear to Alarms

While employed as an LP agent for a retailer, we had a lot of false EAS alarms. They were primarily triggered when employees forgot to remove anti-theft devices at POS; other times it was because tagged merchandise was displayed too close to the pedestals or customers were wearing clothing from other stores with source tags sewn into the seam. It got to the point where we had so many non-theft alarm activations that associates learned to just ignore it. I didn’t realize that this EAS “crying wolf” situation was actually reducing the efficacy of our anti-shoplifting strategy.

 The effectiveness of anti-theft devices to prevent retail theft is dependent on several factors, including offender awareness of tags and the system’s capabilities to detect theft, uniform placement and application of labels, consistent removal of tags at the register, and staff response to alarm triggers in order to bolster the system’s anti-shoplifting message. These non-theft alarms were actually reducing the success of our efforts because they were desensitizing our employees, which in turn weakened potential offenders’ view of potential risk of detection. 

In order for tags and labels to successfully prevent retail theft, shoplifters need to believe that by taking an item they will be detected and forced to face the consequences. This message can be emphasize by training store employees to consistently approach customers who activate the alarms and check their receipt. Not only will nervous thieves be more apprehensive to take merchandise that might result in staff interaction, but the next shoplifter will see that store workers care about where their merchandise is going.

 Visit RBC Security Solutions for Anti-theft Devices and Anti-Shoplifting tools that can help you prevent retail theft in your business with products like Cheap Labels and Cheap Tags. Our Electronic Article Surveillance or EAS Labels and Tags are not cheap they are inexpensive and made in the U.S.

 For more information on how you can use Anti-theft Devices and Anti-Shoplifting tools in conjunction with your Electronic Article Surveillance or EAS system to help you prevent retail theft in your business with products like Cheap Labels and Cheap Tags contact us.

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Posted May 7th, 2012 by Staff Writer and filed in prevent theft

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